25 Jul 2016 The Committee of Advertising Practice (CAP) in the UK invited submissions to a consultation on food and soft drink advertising to children via non-broadcast media. IPH welcomes this consideration of tougher restrictions on the advertising of products high in fat, sugar or salt (HFSS) to children in the UK and Ireland who…
10 Jun 2012 IPH submitted their views on the Draft BAI General and Commercial Communications Code. IPH previously submitted views to the BAI in the first phase of consultation (Oct 2011). The final code will regulate the advertising of food and non-alcoholic beverages that are high in fat, salt or sugar on Irish television channels.…
May 2007 J. Purdy, G. Armstrong and H. McIlveen ABSTRACT This study aimed to identify a scaling technique, which would offer the greatest degree of discrimination and accuracy in an evaluation of soup samples, varying in salt concentration (0.3, 0.8 and 1.3% salt). A Seven Point Category Scale, a 100 mm Line scale and non‐modulus…
November 2002 Joanna Purdy, Gillian Armstrong and Heather McIlveen Abstract The long‐established association between high salt consumption and hypertension has led to calls for a reduction in salt intake. There is particular concern for the health status of Northern Irish consumers, who already have among the highest rates of coronary heart disease and stroke in…
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