IPH welcomes the opportunity to respond to this Draft General Commercial Communications Code from the perspective of regulating the marketing, through Irish television and radio, products and services that have the potential to impact on public health. 

It is well recognised that while a suite of measures is required to tackle these issues, addressing advertising and promotion is one useful element of a necessary regulatory mix. IPH has an extensive portfolio of work across a range of areas in which particular rules apply including: alcohol; food, nutrition and health; smoking cessation aids and; gambling. We have previously submitted responses to BAI consultations on the Children’s Commercial Communications Code.